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Factbox-US companies tweak diversity policies as challenges mount

At least six major U.S. companies, including JPMorgan Chase (NYSE:JPM), modified their DEI policies last year, according to a Reuters review of corporate statements.


Here is a list of companies that have either dropped the DEI program or made tweaks to some of the policies in 2024:


Company Statement


Starbucks (NASDAQ:SBUX) In March, the coffee giant's shareholders voted


for an executive compensation plan that dropped


a bonus related to DEI goals.


Tractor The company in late June said that it would no


Supply longer submit data to the Human Rights Campaign


(HRC), which advocates for LGBTQ rights.


Tractor Supply (NASDAQ:TSCO) also said it would eliminate DEI


roles and retire its current DEI goals.


Deere (NYSE:DE) The company said in July it would not


participate in or support external social or


cultural awareness parades, festivals, or


events. The farm equipment maker also


reaffirmed that the existence of diversity


quotas and pronoun identification have never


been and are not company policy.


Harley-Dav In August, the motorcycle manufacturer said it


idson would not participate in the HRC survey and had


ended its DEI initiatives.


Brown-Form The Jack Daniel's maker said it would ensure


an executive incentives and employee goals are


tied to business performance, end participation


in the HRC survey and scrap its quantitative


workforce and supplier diversity goals.


Lowe's (NYSE:LOW) The home improvement chain will no longer


participate in HRC surveys and will combine its


various business resource groups that represent


diverse employees into one umbrella


organization. Lowe's said in August it would


not sponsor or participate in community events


such as parades, festivals, or fairs.


Ford Motor (NYSE:F) The automaker said it will change its DEI


program, including ending participation in an


LGBTQ advocacy group's ranking system.

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